Wealth management and financial planning; for individuals and businesses.

Beth Roché

CFP®

Financial Advisor

502.882.4611

Beth is a Financial Advisor with Meritrust Wealth Management and has been with the firm since 2017. She is dedicated to adding value and providing customized solutions to her clients. She listens to their needs and works with them to create a roadmap to achieve their short- and long-term goals. Her approach includes focusing on financial planning, technology, and the tools to help her clients get where they want to be.


Prior joining Meritrust, Beth assisted families with Eldercare, as well as estate and legacy planning. Working with these families helped Beth realize how important financial planning is for all families and it led her to become a financial advisor.



Beth is a native of Bardstown, KY and has resided in Louisville for the past 25 years. She and her husband have three children and recently welcomed their second grandchild.

  • Education

    • Bachelor of Arts Liberal Studies, Spalding University, Louisville KY
  • Professional Affiliations

    Certified Financial Planner (CFP®) accreditation


  • Community Involvement

    • Atherton HS Parent Teacher Association Past President
    • Master Gardener
  • Registrations and Licenses

    • Personal Financial Planning
    • Investment Management
    • Personal and Business Insurance Services
    • Retirement Planning
    • Women’s Wealth Services
  • Specialties

    • Personal Financial Planning
    • Personal and Business Insurance Services
    • Wealth Preservation
    • Transfer & Estate Planning
    • Early Stage and Accumulation Stage Planning
    • Retirement Income Planning
    • Investment Management
    • Retainer Fee Based Services
    • Business Owner/Executive Services
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